Sphere Tourism Research is the research Division of the Mohamed Al Geziry Consultancy, an independent tourism and hospitality consultancy. We deliver a range of tourism research services designed to meet individual requirements. Our expertise lies in offering research advice and consultancy as well as gathering and disseminating tourism information for those who want to know more about their commercial environment.

Our key strengths lie in developing and applying practical research tools that promote realistic business development opportunities for our clients. To this end, our team of specialist tourism consultants work with clients in both public and private sectors in the GCC region and beyond.

Our team of specialist tourism professionals are on hand to design research solutions that are tailored to individual business needs. We provide our clients with concrete foundations from which to develop and implement the correct business development strategy for them. We do this through:

	A holistic programme of tourism research options, tools and information resources.
	Enhanced market and product knowledge enabling you to develop your competitive edge.
	Clear interpretation and presentation of research findings with effective and practical recommendations.
	Realistic, reliable and accurate project delivery.

Sphere Tourism Research services fall into two intrinsically linked areas of work:

	Visitor & Non-Visitor Surveys
	Consumer Satisfaction & Perception Surveys
	Buyer Behaviour Studies
	Market Profiling and Segmentation
	Mystery Shopping
	Staff Satisfaction Surveys
	Feasibility Studies
	Competitive Positioning

	Marketing Evaluation
	Benchmarking
	Market Appraisals
	Situational Analysis Studies
	Product Development Analysis
	Market Intelligence Studies
	Tourism Trends
	Performance Review

In addition, Sphere provides a range of parallel consultancy services to support our clients through different aspects of their business development, such as:

	Research Program Development
	Strategy & Policy Development
	Crisis Management Planning
	Hospitality & Tourism Training
	Strategic Marketing Consultancy
	Development of Quality Initiatives