As Research Division Manager at the consultancy, Leanne Marr brings a range of research, product development and marketing experience from working in the leisure and tourism industry in the UK. Having qualified in London with a first class degree in Tourism and Planning, Leanne has developed her career through both the private sector and national and regional government tourism agencies.

Prior to joining the consultancy, Leanne spent seven years as Research and Development Manager for a Regional Tourist Board in the UK, where she was responsible for innovative tourism research and product development projects. This entailed market research, mapping and gapping, situational analysis and strategic business development guidance across a range of industry sectors from public agencies to B&B providers, hotel developers and golf courses.

Leanne has an excellent understanding of client needs and is experienced in designing tailored research projects to deliver clear product development and marketing outcomes and has provided industry sectors with a number of tools and solutions to exploit their tourism potential.

Leanne has a strong background in all aspects of tourism research at local and regional levels. Today, in her capacity as Research Division Manager, Leanne leads a highly committed team of research professionals working to deliver quality tourism research solutions for both government and private sector clients.