Born and raised in the UAE, Ahmed holds a Bachelor Degree in Hotels Management. He has diverse sales and strategic planning portfolio with a focused approach through service standard management and innovative financial acumen. 

Results driven, he has proven abilities in managing projects, improving efficiency of operations, and adapting proven strategies to varied international conditions in the hospitality industry that spans over 12 years in the region. 

Ahmed is highly organized and analytical. His ability to turn challenges into solutions with his positive attitude and sound hotel sales experience allows him to offer his clients truly specialized services with great care. 

Prior to joining the Consultancy he worked with Hilton Hotels Worldwide, Millennium & Copthorne Hotels, Samaya Hotels and Resorts and was appointed as Regional Senior Manager for The Economist, The Guardian and The Observer in the region.

Ahmed has also the ability to identify strengths and weaknesses in the product and service process and implement policies and procedures in order to improve and drive financial and service results.